AMC Theatres
AMC Theatres’ website is built with a clear purpose in mind: help moviegoers get from “what’s playing?” to “tickets purchased” with as little friction as possible. The overall layout feels modern and transaction-focused, making it easy to browse movies, check showtimes, watch trailers, and buy tickets without wandering through unnecessary pages. The navigation is straightforward, which is especially helpful when you’re trying to make a quick decision for a same-day show.
What really stands out is how the site doesn’t stop at basic ticketing. AMC bakes its loyalty ecosystem directly into the experience through AMC Stubs, with clear pathways to learn about the different membership tiers and perks. Instead of hiding those benefits in a corner, the site explains the value proposition up front—points-based rewards, reduced/waived online ticketing fees on certain tiers, and other recurring perks—so frequent moviegoers can immediately see why creating an account might be worth it.
On top of that, AMC does a good job using calls-to-action in the spots that matter most: joining AMC Stubs, signing up for an account, and exploring membership options are all presented as natural next steps rather than distracting pop-ups. The result is a website that feels both practical and service-oriented—equal parts convenience (tickets and showtimes) and retention (membership perks)—which matches how people actually plan movie nights in real life.