Rivian
Rivian’s website presents a visually striking, purpose-driven design that hits the sweet spot between adventure and elegance. High-quality hero imagery—often featuring the R1T/R1S set against wide-open landscapes—instantly communicates both the rugged spirit and refined nature of the brand. Throughout, clean typography, minimalistic navigation (with mega‑menu gear and vehicle sections), and subtle animations work harmoniously to create a premium feel. The site’s storytelling aligns tightly with Rivian’s “vehicles made for the planet” ethos, reinforcing an authentic, sustainability-driven brand narrative. Usability is smooth: clear CTAs guide users through shopping, vehicle specs, and support, though some interactive elements—like toggles for ride height, regen, or seat options—mirror in‑vehicle interface patterns that some users find unnecessarily tap‑intensive. Overall, the design is well balanced—inviting exploration without clutter—making for an engaging and emotionally resonant browsing experience.